Lise Martinot – Founder

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Lise created and headed the most successful IRS broking-desk in London. Aged 32, she turned to art history, created her own e-learning programme, and developed My.Smart.Lab to solve the attached-PDF problem. She is highly creative, a seasoned problem solver who is always attracted to risk taking, challenges and is naturally a divergent thinker.


Pierre-Adrien Justice – Co-Founder

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Pierre-Adrien developed complementary skills in his previous experiences. Early on he decided to turn to the startups world at Schoolab, the first early-stage incubator of Paris, where he coached startups. At the same time, he founded two startups, the main one is named “PrepaStrat”, an all-in-one and 100% online preparation for top consulting firms’ interviews. Thus he is used to working on digital learning platforms… but is frustrated as they don’t answer to all his needs, especially the integration of documents with videos. That is why he joined My.Smart.Lab to provide the team with his skills and vision of a client, an e-learning trainer.


Why MySmartLab?

By developing their own MOOC’s or consulting e-learning startups Lise and Pierre-Adrien know that e-learning programmes based on videos are not academically solid enough, so they support their videos with PDF documents, website references and bibliographies.

This explains why most e-learning programmes face a massive drop-out in the rate of the learners during their courses. MySmartLab fixes this crucial issue by creating interactive embedded videos where all the documents are split, organised and synchronised with the video, so attention and curiosity are maintained, thanks to the interactivity, immediacy and ludic plasticity of SmartLabed videos.